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Pride London Headline Sponsor

Provided by Pride London
Our Parade on 3rd July is an explosion of Gay Pride in the heart of the capital, attracting over 1 million people in 2009.

Tell us about the Opportunity / What is it?

Pride London aims to promote equality and diversity through all of its campaigns. Sector sponsorship of the Pride London] march with branding across a variety of material. Limited to one sponsor per sector, therefore guaranteeing exclusivity, headline sponsorship includes: Your brand placed on all advertisements Your brand placed on City-wide and Onsite brinding Inclusion in the the official Pride London Guide (distribution 70k) Promotional and Sampling Opportunities 20 VIP tickets on the day Free float entry into the parade Inclusion on the Pride London website

What is the Marketing Objective?

Pride London believes that flexibility and involvement are key to a successful partnership, therefore packages can be tailor-made to meet your requirements. To ensure that your sponsorship objectives are met, be they diversity awareness, recruitment for lesbian, gay and transgendered employees, or to help market a new product into this key market, experienced personnel in sponsorship management, public relations, marketing, press management and corporate hospitality will be provided. We are able to target wider demographics given all walks of life attend the parade

How does it work?

Headline sponsorship at Pride London 2010 will grant you acknowledgement and prominent branding on all generic print and city-wide branding relating to Pride London 2010. Brand exposure in the leading lesbian and gay publications. Sponsor logo on side scrims at the Trafalgar Square stage. Logo on Pride London banners at the Trafalgar Square and Leicester Square site and along the Parade route. Allocation of premium space for promotional and sampling activities. Free float entry into the Pride London Parade through London City Centre.

Who's used it in the past?

Past and current sponsors include: Lloyds Banking Group, Virgin, British Airways, Coca Cola, TUC, Ford, Big Yellow Self Storage,

Features / Benefits

As a sponsor of Pride London 2010 you will benefit from: Regionally, nationally and internationally enhanced brand awareness and profile. Brand positioning in front of mass media from the UK and overseas. Opportunities for highly-targeted marketing, public relations and brand building. Exclusive sampling and promotional opportunities. An opportunity on a worldwide platform to show your support for LGBT issues and demonstrate your commitment as an all inclusive employer. LGBT visitor to London spend over £3 billion every year. Over 600 media attended in 2009

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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