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Primary Shirt Sponsor of Surrey County Cricket Club

Provided by Surrey County Cricket Club
Opportunity to become a major sponsor of Surrey Cricket and the world famous Oval cricket Ground.

Tell us about the Opportunity / What is it?

The opportunity to become involved with one of the most historic and successful county cricket teams in England. Forming a partnership with Surrey Cricket, will not only associate you with the UK's number one summer sport, but will offer you all the benefits that Surrey Cricket and the Oval are able to offer. Surrey Cricket is one of the strongest brands in world sport and currently has a number of high profile players in the team including Mark Ramprakash, Kevin Pietersen, Chris Tremlett and Steve Davies.

What is the Marketing Objective?

Excellent opportunity to raise brand awareness through increased TV and print/online media exposure. Also offers excellent opportunities for client entertainment, staff engagement and community initiatives. Surrey Cricket play matches throughout the country ensuring the reach of the brand stretches far beyond the boundaries of the county. In addition Twenty20 cricket has become a focal point of the sporting calander and enjoys huge media and television exposure which would helps build brand awareness.

How does it work?

A potential sponsor would become one of the main sponsors of the Club and as such would enjoy excellent levels of exposure, not just on the Surrey shirt and training kit but also extensive branding at the Oval cricket ground - this branding would remain in place during televised International cricket matches as well as county games (over 115 hours of coverage from the Oval in 2009). In addition the sponsor would enjoy unique benefits such as access to players, use of the famous Oval cricket ground for a corporate cricket event, corporate hospitality and access to tickets.

Who's used it in the past?

Brit Insurance have been proud sponsors of the Surrey Shirt over the last five years and the sponsorship has proved such a success that they have now graduated to become the official shirt sponsor of the England Cricket team. In 2009 Brit Insurance received over £800,000 worth of media exposure from their shirt and kit sponsorship, not taking into account any additional exposure gained through branding at the Oval cricket ground.

Features / Benefits

Official shirt sponsor for all men's and women's teams, excellent opportunities for client entertainment, use of the Oval on non match days for meetings/events, access to tickets, access to players, extensive branding at the Oval cricket ground, branding on Club publications and website, controlled access to databases (circa 80,000 strong) - more information can be found on the attached PDF.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kABC1 males - core audiance 35-55 years old
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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