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Principal Partner Men's Hockey - GB and England Men's Team

Provided by England Hockey
Align with world-class sporting success, reach a new AB-biased audience and deliver CSR agendas through grassroots initiatives.

Tell us about the Opportunity / What is it?

Main sponsor of the England and GB men's hockey team. Branding on all playing shirts, performance and training kit. Branding on all communications and media back drops. Branding across training and international venues. Access to players for PR and marketing and copy right free use of imagery and England and GB hockey logos. Title sponsorship of the men's England Hockey League. Branding at 40 participating clubs and on all collateral. Branding, ticketing, hospitality and sampling at Finals Weekend. Communications to all players and spectators.

What is the Marketing Objective?

National team - raising brand awareness to the affluent hockey audience through association with excellence and ambitious role models. National League - top 40 clubs in the country, nationwide coverage to elite sport participants and followers educated to degree level. High profile major events - brand awareness, global TV audiences, customer interaction and sampling. This is a unique opportunity to raise awareness and educate an astute group who respond to market trends, brands and developments in technology, and deliver legacy through grassroot sport investment.

How does it work?

Teams sponsorship - interaction with the hockey audience through all England Hockey communication channels. Regular up to date news, interviews, results and upcoming fixtures of the teams activities in video, news stories, print, PR, national press and social media. Exposure through TV branding. League sponsorship - Regular up to date news of league scores, tables, match reports in video, news stories, print, PR, national press and social media. England Hockey are a trusted news source with influence and cut through in an uncluttered sponsorship landscape.

Who's used it in the past?

The Times and Slazenger (other sponsors include npower, Investec, Debenhams, adidas).

Features / Benefits

Hockey is a fast athletic sport; it's one of the most popular team sports, the 2nd most popular in universities and the independent schools sector and has an exciting future with the Olympic Legacy Stadium (site of the 2015 European Championships). Fantastic opportunity to take complete ownership of the men's side of the sport and benefit from a natural exposure to the mixed hockey audience. Work with an innovative and ambitious NGB where all commercial investment will be ploughed back into the sport for the benefit of youngsters playing the game.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kOn going exposure to 3.3 million UK fans
16 - 24
25 - 34
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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