The opportunity to become the Principle Partner of the number 1 Olympic sport-athletics and to support the sport from top to bottom, i.e GB Team through to Community programmes .
Can tackle a range of objectives through a broad range of engaging atlhetics programmes.
It works through the partner having an active relationship with the sport of athletics, a sport that provides the skills necessary for many other sports and that has an active and engaged network of participants through 1,400 clubs and schools. It provides the potential to reach every community in the UK and deliver a broad awareness programme through 7 live televised events.
Norwich Union are the main sponsor of the sport along with a range of other suppporting brands, such as BBC, Adidas and Red Bull.
A broad range of benefits depending on the package agreed. Strong National and International broadcast coverage, sport PR, event hospitality, grass roots involvement and a range of bespoke elements.