Product sampling opportunity 24th May 2019 Wycombe Sound 106.6fm

Provided by The Local Radio Marketing Group
We're in the High Street for Local Radio Day on Friday 24th May. An ideal opportunity for product sampling with our listeners.

Tell us about the Opportunity / What is it?

We're in the High Street for Local Radio Day, backed by an online and radio campaign to get people into the town centre. It will be market day, and Wycombe Sound 106.6fm will be front and centre in our brand new gazebo, broadcasting live from 10am - 4pm. Our friendly team will be engaging with members of the public and giving out your product samples. We'll promote the sampling as part of the build-up to the day, on air and online.

What is the Marketing Objective?

Product Sampling - to get your product sampled and tested by the public.

How does it work?

We take your products with us to our outside broadcasting events and encourage people to try out the product. Awareness is built ahead of the event with on-air and online promotion.

Who's used it in the past?

This is a brand new opportunity with Wycombe Sound 106.6fm.

Features / Benefits

Our team will be fully briefed about your product so can talk knowledgeably and signpost listeners to local distributors. Wycombe Sound 106.6fm is the most listened to station in our area and is a trusted brand. Local Radio Day is a high profile campaign in our local area. We have participated every year and in 2018 won the Gold Award at the Community Radio Awards for our coverage of the day.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kWe have a reach of approximately 80,000 per week.
All adultsBoth
All
DIRECT MARKETING
LOCAL MEDIA / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
SouthUntil 25 May 19DIRECT RESPONSEPRODUCT PLACEMENT
SAMPLING
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