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Product Sampling with ASOS Monthly Magazine

Provided by X Confero Marketing
Product samples distributed directly to ASOS customers with copy of monthly magazine. Poly bag wrapped for content security.

Tell us about the Opportunity / What is it?

Product sampling opportunity. Product samples are distributed directly to high spending customers shopping with the UK's No1 Online fashion and beauty store - ASOS.COM. is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, is rapidly becoming the market leader in the UK online fashion world.

What is the Marketing Objective?

Get a sample of the advertised product directly into the hands of the desired consumer group. Build awareness, brand loyalty and drive purchase through trial of product. Can also be used for offer led sales promotion and direct response competition mechanics.

How does it work?

Product samples delivered to one address. Samples poly-bag wrapped and sealed for distribution to ASOS high spending customers diredtly to their door with Monthly Magazine.

Who's used it in the past?

Beiersdorf UK. NIVEA Soft sachet samples distributed with October 2009 issue of ASOS Magazine.

Features / Benefits

ABC verified at 471,522 - Highest UK only Women's Monthly Magazine. Finite targeting. Magazine distributed to women only. Reward for High Spending customers. Mailed free personally named directly to customer home. 'Fashionista' frequent shoppers - buys from ASOS average 7 x per year. High % sample retention and usage.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 Women aged 21 - 33 / 471K
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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