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Promote green/eco household products to ABC1 audience

Provided by GreenerLiving Magazine
Promote brands offering greener household goods and services as part of the way to the low-carbon home of the future.

Tell us about the Opportunity / What is it?

Promotion of brands providing any of the range of greener/energy-efficient household products and services, from home design, extensions and architecture, heating and lighting systems, to white goods, gadgets and recycling systems. Includes providing an insight into the state of current technologies, the potential of emerging technologies by way of news/features, advertising, promotions, competitions and polls via the magazine, website and mobile phones.

What is the Marketing Objective?

a) Highlight the social responsibility,sustainability and innovative aspects of new and established brands; b) Create a sense of anticipation and excitement at new and potential developments; c) Engage consumers in the journey towards the low-carbon household of the future, with a view to giving an insight into the enticing brands and products likely to be standard or desirable in the modern, greener home; d) Invite and encourage an ongoing dialogue with consumers over how brands' line of travel towards creating the comfortable, greener home.

How does it work?

a) Advertising, promotions and news/feature articles in GreenerLiving (print and digital) magazine and website; b) Advertising, promotional and editorial content in a free-standing GreenerLiving supplement or white label version; c) Polls and competitions to entertain consumers and engage their interest via the magazine, website and mobile devices, and invite feedback and/or dialogue with consumers over the shape of new developments; and d) Affiliate deals to provide a direct link between the content and partners' online retailing operations, so readers

Who's used it in the past?

GreenerLiving is relaunching in April 2009. A feature on ground source heat pumps for the home was published in our April 2007 edition, and is available to view as a PDF download with this opportunity outline.

Features / Benefits

Promote energy efficient household goods and lifestyles to a receptive ABC1 readership. Sponsorship and white label opportunities: a) Content can be re-purposed for free-standing white label supplements; b) Ongoing promotion to project brand's greener values and evaluate reader response and feedback; c) Public relations possibilities, placing stories and messages in national press; d) Ability to project a clear and coherent message on greener household products as part of the GreenerLiving magazine/publishing package.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k60,000 readership bi-monthly plus online readers.
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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