This idea is archived

Promote your brand on RocknRoll Football with Absolute Radio

Provided by Absolute Radio
Short-term creative and engaging solutions that create brand awareness and listener interaction

Tell us about the Opportunity / What is it?

As the longest running show on commercial radio, Rock 'n' Roll football on Absolute Radio has recently won the rights to broadcast the Barclays Premier League football commentary. Therefore, we will be bringing listeners live action from Barclays Premier League football matches every Saturday afternoon - providing exclusive commentary of games 'not available on TV.' We are offering you the opportunity to produce a mini promotion with our team, to include a competition and run on air during this popular broadcast slot bolstered by trails and reads throughout the week.

What is the Marketing Objective?

Target and engage with our loyal listener base of 'reluctant adults'.

How does it work?

We offer the opportunity to create and produce a mini promotion for your client, to be aired on the Rock 'n' Roll football show, with trails and reads running each week from Tuesday to Saturday on the main FM station and in the post match commentary with Ian Wright. Online we will create a splashpage dedicated to your client with a competition for listeners to win. This bespoke site will be branded to include your client's logo, images, an editorial endorsement of the product and a link to client website.

Who's used it in the past?

Sky and Peugeot have previously advertised on RocknRoll football.

Features / Benefits

50% of our listeners already listen to football commentary on the they won't have to re-tune on a Saturday afternoon to do so. (source: EMR April 2010) Rock 'n' Roll football is the longest running show on commercial radio. So it must be doing something right. Online, our Rock 'n' Roll Fantasy Football game had upward of 30,000 "managers" last season, with 77% of players visiting the site more than once a week. We've had growth yr-on-yr with sign ups and expect this to continue.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach 1.4 million adults @ 4.9 OTH
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service