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Racecourse Sponsorship Opportunities with Arena Leisure

Provided by Arena Leisure Plc
Arena Leisure account for 25% of all racing fixtures held each year, including the world famous St. Leger.

Tell us about the Opportunity / What is it?

Arena Leisure PLC is a dynamic leisure group that is constantly evolving. Currently our operations consist of seven racecourses, two golf courses and a hotel, with two further hotels and a casino in the pipeline. As a group it stages 25% of all racing fixtures held in the UK each year, making it the country's largest operator of horse racing. The diversity of the group ensures that Arena can cater for the objectives of any sponsor, whether that be media exposure, corporate hospitality, engaging with customers or staging events.

What is the Marketing Objective?

Up to 750,000 people visit our courses each year offering a unique opportunity to engage with consumers, increase brand awareness and raise profile both on a local and national level.

How does it work?

Arena provides a broad variety of opportunities to sponsors from race sponsorship to affiliate relationships. These include the Ladbrokes St Leger Festival, Bonusprint All-Weather Championships, and Monday night racing season at Royal Windsor. In addition we can offer naming rights to our venues or facilities and/or sector specific exclusivity ensuring that partners receive the maximum exposure to their target audience. All race-days are televised live on "At the Races", increasing your brands OTS even further.

Who's used it in the past?

Over 5 seasons (2001-2006) it is estimated that Littlewoods Betdirect, generated 300,000 new customers in the UK as a result of its sponsorship of the Championships. Bonusprint is the current sponsor. Ladbrokes have sponsored the St Leger for the past three years and will continue to do so until 2010. Bank of Scotland corporate sponsor the mobile big screen.

Features / Benefits

Other benefits include your name being seen by up to 30 million readers of the national daily press, the racing press and evening papers; Company name mentions during PA announcements and race commentary. Full page advertisement in the racecard, big screen promotion, acknowledgements in the race conditions, as well as directors box hospitality. We also offer the more traditional individual race sponsorship, there are a variety of sponsorship opportunities with Arena so get in touch to see what we can do for you.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kABC1 Adults.
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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