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CASE STUDY: Raising profile of Help for Heroes amongst families

Provided by JazzyMedia
JazzyMedia raised the profile of Help for Heroes in Primary schools in targeted areas with activity sheets and a competition.

What was the Challenge / Background of the Campaign?

JazzyMedia worked with Eggs for Soldiers, the free-range egg brand sold in aid of Help for Heroes to launch a new fund-raising initiative. Eggs for Soldiers invited schools to hold their own egg and spoon race to raise money for Help for Heroes. The initiative included Primary schools in selected regions receiving an A4 activity sheet with a competition. Many more schools and children were able to access the same resources for free on JazzyMedia's award winning website

What was the Campaign Objective?

To raise awareness of Help for Heroes and to launch a new fund raising initiative

What was the Solution?

The production and distribution of A4 Activity sheets which incorporated a competition for pupils to design a new 'Eggs for Soldiers' egg cup. The prize was a Wii and uDraw bundle for the winner and for their school. The activity sheets were supported with content on for use during reward time, wet weather play, after school clubs and at home. The initiative was communicated to Head Teachers and teachers through two targeted eshots.

What were the Results?

Over a thousand entries and some fabulous feedback from schools: "They will go down very well here - especially as we have 85%+ service children on roll. We have a big interaction with H4H here in the county as a whole and our school has links with parents who work for the charity too. A good campaign for our school". Also, "The children really enjoyed the wonderfully produced Activity Sheets. The campaign was well targeted for primary aged children. The two activities were interesting and the competition first class".

What were the Key Learnings of this Campaign?

It's important to maximize the impact of a campaign. In this instance the winning design was re-produced as a limited edition egg cup for sale through the Help for Heroes site. Post campaign the PR Agency said "We were extremely happy with the schools campaign. The whole activity ran incredibly smoothly. We had excellent feedback from the schools and thousands of entries for our competition which captured their imaginations beautifully. It simply couldn't have gone any better and we would definitely work with JazzyMedia again in a heartbeat".

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kChildren aged 4-11 years and their families
0 - 9
All adults
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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