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Reach 1.2m of the highly lucrative UK ethnic minority community

Provided by Indoor Media
Reach the most affluent, aspirational, early adopting audience often overlooked by advertisers - the UK's 2million Asians.

Tell us about the Opportunity / What is it?

Indoor Media is the UK's leading online advertising portfolio providing online inventory for advertisers wanting to tap into the lucrative UK Asian audience, as well as other key UK ethnic minority audiences. We have a portfolio of over 400 websites that cater for ethnic minorities, although the South Asian audience is our primary focus we can also target users from Polish, Black Carribean and South East Asian backgrounds. We can also do channel based targeting, for example South Asian business owners of which we have up to 400,000 unique users.

What is the Marketing Objective?

The main objective could be to target ethnic minorities online, although it doesn't have to be. These are high net worth individuals, highly educated and willing to spend money on luxuries as well as necessities. Ethnic minorities are targeted specifically for issues regarding health, education and ethnic products; but mainstream campaigns work just as well for this audience. Think of the benefits of targeting this audience not just the audience itself.

How does it work?

Tell us who you want to target and what you want to tell them and leave the rest to us. Our procedure process in getting a campaign live is simple - three working days, one creative execution, one phone call, one invoice, job done! We also advise on the most effective ways to communicate with these audiences.

Who's used it in the past?

Mercedes was one of our first advertisers and have made IndoorMedia a regular media supplier as they recognise that our audience is twice as likely to buy a Mercedes as the national average motorist. Other satisfied clients include Barclays, National Blood Service, Vodafone, O2, Moneygram, Emirates, Diabetes UK, State Bank of India, Lebara, Western Union, KIA cars, T-Mobile, Orange, Carphone warehouse, iPhone, Sony Vaio and American Express.

Features / Benefits

Being able to reach an online technologically savvy audience with a high level of disposable income, higher levels of education, higher than average levels of business ownership and are more likely to spend more on products and services. We provide an online solution of reaching a large audience with minimum effort from the client. We are an ABCe audited company, so are fully compliant with industry protocol. We provide great customer service with fully transparent weekly campaign updates, campaign optimisation and detailed final reports.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEthnic minorities in the UK. Over 2 million UK Asians
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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