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Reach 30,000 ABC1 Women at Country Life Christmas fair 2012

Provided by First Field Marketing
Exciting opportunities to engage with consumers face to face, including: sampling, selling, demonstrating to drive sales home.

Tell us about the Opportunity / What is it?

We will represent your company and introduce your brand to over 30,000 women in a buying mood for this Xmas. Over the years we have demonstrated products, distributed info, encouraged trial and sold products for take home. This is a great opportunity to get your brand in to the home this Xmas.

What is the Marketing Objective?

Encouraging trial, demonstrating and driving sales.

How does it work?

Country Living Magazine, provides a targeted marketing campaign through the renowned UK Magazine with a readership of 785,000. Read by affluent females who either live in the country or aspire to the Country Living brand and lifestyle. The Fairs are fully supported by advertisements, inserts and editorial in Country Living Magazine and also in its sister titles: Coast, Good Housekeeping, House Beautiful and Prima, ensuring the fairs are advertised to your target market. Our Fairs are also supported by national advertising.

Who's used it in the past?

Taking place throughout November, the Fairs are ideally placed for affluent visitors who are looking to get ready for the festive season. So whether you specialise in cards and decorations, homes and gardens, or presents and gifts for all ages, the Country Living Magazine Fairs are an ideal place to meet thousands of potential customers

Features / Benefits

Key visitor statistics . Gender 95% female . Average age 49 . 90% are social grade ABC1 with a high disposable income . Twice as likely as the national average to have a household income of over £50K . High second home ownership . Twice as likely to own a luxury car

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k30,000 ABC1 Women aged 35-55yrs. 90% are social grade ABC1
35 - 44
45 - 54
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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