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Reach 45,000 adults through sponsorship of 'T4 on the Beach'

Provided by Vision Nine
T4 on the Beach is Channel 4's annual beach party. The event has over 25 acts performing on this one day live music extravaganza

Tell us about the Opportunity / What is it?

T4 on the Beach is the biggest annual beach party on the summer music event circuit. For the last three years the event has sold out attracting a young, fashionable, music loving audience. Sports Vision are offering brands sponsorship and sampling opportunities for brands to position themselves alongside the T4 brand at this one day live music extravaganza.

What is the Marketing Objective?

Build awareness of your brand.

How does it work?

The main sponsorship opportunities are around the 4Music stage which has had live acts from the Sugababes, Dirty Pretty Things and Mark Ronson; the T4 Disco which has guest appearances from celebritities, musicians and presenters all putting their dj'ing skills to test. As an associate sponsor, you will have assoicate naming rights which will be communicated across all media and marketing and within the events programmes. You will have complete branding of the area and sampling and experienital opportunities are also available.

Who's used it in the past?

Kickers, Carmex, Red Bull, Fish Hair products, Aygo Toyota, Guitar Hero and Polaroid have all sponsored the event in the past.

Features / Benefits

Unique positioning and association with the T4 brand. This is an opportunitiy for brands to target high volumes of brand-aware youngsters in a captive environment. The vast amounts of media coverage this content-rich event generates will also expand the life span of their campaign post event.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k45,000 capacity sold out over the last three years
16 - 24Female
LocationTimingsMarketing ObjectiveOpportunity Type
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