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Reach a trendy female audience by sponsoring Next Top Model

Provided by Sky Media
Be associated with Next Top Model from Britain, America and Australia in 2011

Tell us about the Opportunity / What is it?

Sky Media is proud to announce an exclusive opportunity for a brand to sponsor the Next Top Model Collection! We are pleased to offer a brand the opportunity to sponsor all of the Next Top Model series from January to December 2011. This will include the following UK Premieres: America's Next Top Model Series 15 & 16, Britain's Next Top Model Series 7 and Australia's Next Top Model Series 6.

What is the Marketing Objective?

Build awareness or brand attitude to a highly targeted audience

How does it work?

Opening credits:15 seconds. Break bumpers: 2 x 5 seconds per centre break. Closing credits: 15 seconds. Sponsorship includes: One first transmission plus approx. 2 repeats per episode. Plus all repeats of back catalogue of the Next Top Model portfolio. Promos: Logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

TRESemmé, Marie-Clare, Revlon, CoverGirl Cosmetics, have all been sponsors in the past

Features / Benefits

Broadcast to a highly targeted and traditionally hard to reach audience of 16-24 year old women. Your brand will stand out and will benfit from strong brand association from the show.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +938,000 ABC1 16-24 Women
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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