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Reach AB Professionals With The Eurostar Metropolitan Magazine

Provided by Ink
Target an audience of sophisticated, affluent professionals on the move through this glossy, monthly publication.

Tell us about the Opportunity / What is it?

Ink produces Metropolitan, an upscale monthly glossy magazine. It is specifically written and edited to appeal to the interests and natural curiosity of this highly desirable and hard-to-reach audience of sophisticated, affluent professionals on the move. With coverage spanning London, Paris, Brussels and beyond.

What is the Marketing Objective?

Connect your brand with Eurostar's Metropolitan Magazine's upmarket audience. With the average journey time exposure, London - Paris 2h 15, London - Brussels 1h 51,the magazine offers brands the opportunity to sit amongst content offering big, engaging reads, beautiful design and striking photography, creating the prefect environment for developing brand attitude and increasing stature.

How does it work?

Published monthly, the magazine is distributed in seat-backs in all cabins on all Eurostar trains and in the Eurostar Lounges in London, Paris and Brussels. Display page advertisements will create significant coverage and frequency at an extremely low cost per thousand. Brands can take advantage of the following magazine space: -Double Page Spread. -Full Page spread. -Inside Front Cover Spread. -Inside Front Cover Page. -Inside Back Cover. -Outside Back Cover. -Gatefolds, Tip-Ons bound in inserts and other special formats upon request. -1/2 pages available upon request.

Who's used it in the past?

The magazine is suitable for brands looking to target affluent consumers. Tourism, arts & entertainment, automotive, Jewellery, watches and fashion are all key areas of interest. Further detailed information on the audience and their consumption can be found in our media pack attached.

Features / Benefits

Metropolitan is mainly bi-lingual - English and French with a touch of Flemish also - and has a reach of 800,000 passengers a month between London, Paris and Brussels. You can reach up to 10 million passengers annually. Readership audience includes: -49% AB profile, -37% travelling on business, -43% hold Senior Management positions, -52% Male bias. It is produced in English, French and a little Flemish. Ink also sells advertising space on the Eurostar boarding passes, through our TAD department(targeting advertising), through our in-house technology platform.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k800,000 passenger monthly. Strong AB readership.
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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