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Improve SEO by Communicating with a Rural Equestrian Demographic

Provided by Stratford Racecourse
Sponsorship of a national campaign of races at Point-to-Points culminating in a grand final at Cheltenham, home of the sport.

Tell us about the Opportunity / What is it?

This is an opportunity to reach affluent ABC1 homeowners and horse enthusiasts through popular rural events. Point-to-Point races take place from December - May, with highlights at Cheltenham and Aintree. The client will acquire naming rights to a campaign of identical events across the UK, concluding at Cheltenham, together with other assets to activate the sponsorship.

What is the Marketing Objective?

The campaign will provide a pool of horses qualified to run in a valuable Final at Cheltenham, home of the sport, and to rebrand the final event as the annual Point-to-Point Championships, replicating for this amateur community the excitement of the Festival the previous month. Two other Series now conclude on the same evening, and clustering Series Finals will add to the quality of the event, and drive spectator footfall and media interest. Marketing objective will drive additional footfall, create media interest, and improve SEO both for the sport and its sponsors.

How does it work?

The Point-to-Point calendar is punctuated by iconic events, which are the dream of every owner, trainer & rider, like the Foxhunter Chase at the Festival and Aintree. Centring this around Cheltenham, home of the sport, offers the opportunity for the sport to showcase itself to a much broader audience, to the benefit of its sponsors. Each sponsor has the opportunity to exploit unique inventory at each event, and at the Final.

Who's used it in the past?

Bonhams, AGA, Connolly's Red Mills, Interlink Express, Land Rover, Volkswagen Touareg. Would suit brands looking for ABC1 consumers and householders.

Features / Benefits

An imaginative and interactive way to harness sports fans' enthusiasm for their sport to your brand. An excellent and good value device for: - product trial and sampling experiences - selling and exhibiting - personal connections through data capture, shared mailings, and private events - Search engine optimization through campaigns to improve name recognition

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAffluent ABC1 rural homeowners & racing spectators
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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