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Reach ABC1 travellers in Eurostar's Metropolitan Fashion Insider

Provided by Ink
Reach an influential and aspirational ABC1 audience in magazine and online with The Metropolitan Fashion Insider on Eurostar

Tell us about the Opportunity / What is it?

The Metropolitan Fashion Insider - the new route to reaching fashionistas travelling on the Eurostar between London, Paris and Brussels. The magazine reaches 81% of all Eurostar passengers. We understand that the title's style must meet the needs of both the passengers and our advertisers. From March, the magazine will be bigger as we change the page size to accommodate a smart redesign. We will also launch a new fashion feature in 2 issues per year. These 24-page features will cover what's new in the fashion world, following the spring and autumn shows in London and Paris.

What is the Marketing Objective?

Build brand awareness and give brand credibility amongst an influential and aspirational ABC1 audience.

How does it work?

Every month 320,000 readers travel for business, 180,000 passengers travel in Premier class and 25,000 visited the Business Premier-Class lounges at St. Pancras and Gard du Nord. Most importantly, Eurostar passengers are 52% more likely than the UK average to wear designer clothes and 45% of passengers buy jeans worth over £150. We would welcome the chance to speak to you about reaching our fashion-savvy audience, and to showcase the creative campaigns we can offer to ensure a unique and successful partnership.

Who's used it in the past?

A selection of fashion brands and stores that we are working with for fashion, and have booked with us in metro are: Lacoste. Isabel Marant Hugo Boss, Kooples, Macathur Glen, Selfridges, Westfield, LK Bennet, Fratelli Rosetti, Longchamp and Karine Arabian.

Features / Benefits

Extra copies of the fashion feature will be available in all Eurostar Business Premier-class lounges and select 5 star hotels in Eurostar's destination cities. We will also be making the guide available as a free downloadable app for iTunes and andriod, which will increase its reach and the interaction between the brands featured and the hundreds of thousands of passengers who have access to it.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1, business travellers, fashion lovers.
LocationTimingsMarketing ObjectiveOpportunity Type
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