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Reach ABC1 women through Mother's Day charity campaign

Provided by Breast Cancer Care
Become a Buy it with Love partner & benefit from the emotional resonance the top rated breast cancer charity has with the public

Tell us about the Opportunity / What is it?

Buy it with Love is a commercial campaign which gives people everywhere the opportunity to appreciate and celebrate the women in their lives, by giving them the opportunity to buy gifts that give something back to women facing breast cancer. By being involved, your brand can benefit from the emotional resonance that Breast Cancer Care has to the public - we have been found to be the top rated breast cancer charity on the Charity Brand Index annually since its onset, which uses measures such as effectiveness of media coverage, trust and understanding of a charity's work.

What is the Marketing Objective?

Companies get involved for a variety of reasons - whether it's to improve relationships with customers, generate positive PR coverage, increase products sales or gain market share. Our partners who took part last year saw real results, with one beauty brand seeing a 101% increase in like-for-like sales as well as impressive increase in positive press coverage.

How does it work?

Companies donate a % of sales from selected products sold during the campaign period to Breast Cancer Care, which we will then promote through our channels. Companies doing so can take part through product sales in-store and / or online. Customers can go to the dedicated campaign website - - to see products participating in the campaign, share them on social media with friends and be directed through to the brands website to buy the products. There are other ways to get involved aside from product sales, too - please get in touch for more details.

Who's used it in the past?

Crabtree & Evelyn, Park Plaza, Tresor Paris, Fraser Hart, Yankee Candle, Interflora, Boux Avenue, JML, Balance Me.

Features / Benefits

The campaign, and the campaign website (, will be promoted through the following channels: - Breast Cancer Care's homepage: Our homepage has 525,826 unique visitors per quarter, and hosts Europe's largest user-led health forum - Facebook: 87,000 likes on Breast Cancer Care's Facebook (89% female, of which 75% are 18-54) - Twitter: 119,000 followers (70% female, of which 86% are 21-54) - Our database: 70,000 warm supporters. Companies taking part will also be promoting their involvement in the campaign to their own databases.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOur homepage has 525,826 unique visitors per quarter
All adultsFemale
LocationTimingsMarketing ObjectiveOpportunity Type
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