Reach automotive industry executives by advertising on just-auto

Provided by Aroq Limited
just-auto is the prime B2B news website for marketers keen to reach automotive manufacturer and supplier executives worldwide.

Tell us about the Opportunity / What is it?

Want to showcase your brand to automotive executives? With 79,000 monthly visitors, 32% in senior management roles, UK-based has the scale, and marketing opportunities, needed to reach the global auto industry. A paid membership site with a reputation for unique coverage with a European flavour, just-auto attracts an audience to match - 60% of our users do not read Automotive World or Automotive News Europe. No wonder 90% of the auto companies in the Forbes 2000, representing $2,305 bn of annual sales, use just-auto - the key part of your next campaign.

What is the Marketing Objective?

just-auto offers both branding and lead generation opportunities to marketers who wish to target automotive executives online. Brand building: Associate your brand with just-auto's unique motor industry content. Opportunities include sponsorship of areas on the site including issue-led Management Briefings and timely Hot Topics, display advertising, email marketing and advertorials. Lead generation: Generate quality B2B leads. Opportunities include lead capturing webinars and white papers, both housed in our 'Thought Leaders' area and promoted on the homepage.

How does it work?

It's easy to begin your marketing campaign with just-auto. Simply call on 01527 573 600 and ask for the head of marketing services, Heather Thorp. From working with experienced marketers to helping industrial companies make their first steps online, just-auto's crack team of trained digital professionals have proven experience in developing out-of-the-box campaigns that create impact, build awareness in the auto industry, and generate a real financial return.

Who's used it in the past?

We're proud to have helped some of the biggest names in automotive: "We have been extremely satisfied with the performance - both banner positions and email newsletters. We have received good clickthrough rates and high quality leads." Marketing Executive, Lotus Engineering "Meritor wanted to test online advertising. just-auto was the obvious partner. They helped us plan and execute an interactive campaign that has increased awareness, automated the delivery of our marketing literature and generated new sales leads. It's been very effective." Meritor Inc

Features / Benefits

Access this audience and speak directly to B2B buyers. - 74% of visitors use just-auto to find new products/services. - 65% of just-auto's visitors have a departmental budget over $1m - 71% of visitors work in companies with turnovers over $1bn Our audience is ready to buy: - 33% are involved in buying chassis and safety solutions - 32% are involved in buying exterior and raw materials - 37% are involved in buying powertrain and transmission solutions - 32% are involved in buying EV or hybrid systems - 30% are involved in buying connected vehicle technology

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kjust-auto has 80k monthly Unique Users (+36% YOY)
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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