A replication of Confero's Fitting Room Poster concept distributed with online purchases directly to consumers in their own home
Confero has introduced the 'Poster in a Parcel' concept in response to finding a viable, workable solution to traditional out-of-home media opportunities being affected by people being advised to spend more time at home. As footfall on the high street and in shopping malls is falling, and consumers are being asked not to go out as much this will have an impact on the number of opportunities to see traditional out-of-home poster sites. In light of this, Confero has created the 'Poster in a Parcel' concept to enable brands to continue to communicate with consumers.
The 'Poster in a Parcel' concept is an opportunity for brands to continue to achieve brand awareness, promote offers, sample products and communicate directly with their desired target audience and reach them directly in their own homes.
Confero can adapt artwork from most outdoor poster formats and replicate on the A6 Postcard format. Copy can be either A6 Landscape or Portrait, can be double-sided to optimise the space available and used for a variety of messaging purposes. Confero handles all print and production from ready artwork supplied. Final 'Poster in a Parcel' product is inserted with each online order from the retailer main distribution centres.
BBC. L'Oreal. Garnier. Netflix. Warner Bros. 20th Century Fox.
'Poster in a Parcel' received directly by consumer in their own home. One on One individual messaging opportunity. Poster seen at close proximity for easy consumer engagement or call to action. All 'Poster in a Parcel' cards are produced from sustainable eco-friendly sources using vegetable based inks and printed on solar powered green energy print presses. No carbon footprint.