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Reach Families and LEGO fans at Brick 2014

Provided by Fun Kids
We'll place your brand at the heart of Brick 2014 with a ready-made experiential package, plus radio and online activity.

Tell us about the Opportunity / What is it?

Fun Kids - the UK's only radio station dedicated to children and their parents - will be at the exciting family festival, Brick 2014 with one of the biggest areas on site and the station broadcasting live across the four days. As our Partner, you will receive a ready-made experiential events package and team to directly engage families with your brand through physical branding, sampling and fantastic brand activation all supported with extensive on air and online activity. This is an ideal opportunity to reach families in the lead up to Christmas.

What is the Marketing Objective?

With physical branding, an airtime campaign and extensive online activity, this is a fantastic way to drive awareness and make your brand front of mind for families. In addition, with your own dedicated area and sampling opportunities you will be able to get families interacting and trialling your product in the lead up to Christmas. Finally this is a truly unique opportunity, so a great way to position your brand as fun and engaging for families.

How does it work?

Physical Branding in the Fun Kids Zone at the festival, including co-branding of the Fun Kids Double Decker Bus. Experiential activity dedicated to your brand - this could be families interacting with your products and doing themed activities in the Fun Kids studio based around your brand. We will have a dedicated team to deliver this experiential activity for you. On air you'll get sponsor tags/brand inclusion across the 4 days and a 4-week airtime campaign dedicated to your brand. Online we'll create dedicated articles, site-wide banners and newsletter promotion.

Who's used it in the past?

This is a new partnership opportunity. We'd delivered similar partnership campaigns for the likes of Immediate Media, Random House and British Gas.

Features / Benefits

This is a truly new and innovative way to build your brand: > Reach 60,000 festival goers across 4 days > Create an in-depth relationship between your brand, each child and their extended family > Experience events team on hand, helping minimise production costs > Extensive on air and online promotion to drive audience reach across the entire UK > Fantastic way to make your brand front of mind just 1 month before Christmas

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k60,000 festival goers & 223,000 Fun Kids listeners
0 - 9
10 - 15
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
London30 Oct 14 - 30 Nov 14BUILD AWARENESSEVENTS
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