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Reach First and Business Class travellers via Rhapsody Magazine

Provided by Ink
Representing the essence of First Class Travel, reach a premium AB readership in a stunning editorial environment.

Tell us about the Opportunity / What is it?

Rhapsody is the high end, inflight magazine of United Airlines, published to reach the most exclusive audience in the sky today. The Magazine reaches the growing luxury markets of Asia and South America, and has the largest share of U.S. premium passengers travelling to Asia. The magazine has unparalleled reach, targeting 26% of all U.S. First and Business Class passengers. Ink are able to offer brands the opportunity to build awareness and gain stand out to this audience in a unique environment.

What is the Marketing Objective?

United Airlines is the number one U.S. International carrier into industry hubs. Through advertising in Rhapsody magazine, Brands can reach an audience of 1.1 million premium passengers every month. Reaching High Net Worth Individuals who buy luxury and pay more for quality goods, the magazine offers brands the opportunity to sit amongst stunning editorial content - the prefect environment for developing brand attitude and increasing stature.

How does it work?

Published monthly, the magazine is distributed in all United Airlines premium cabin seats and United Club lounges in 38 airports around the world. Brands can take advantage of the following magazine space: -Spread. -Full Page spread. -Inside Front Cover Spread. -Inside Front Cover Page. -First Spread. -First Right-Hand Page. -Inside Back Cover. -Outside Back Cover. Please see our media pack attached for full opportunity and price information.

Who's used it in the past?

The magazine is suitable for luxury, high-end brands looking to target affluent consumers. Tourism, arts & entertainment, automotive, jewellery, watches and fashion are all key areas of interest. The magazine offers leading opinions on high art, fast cars, decadent style and first class travel. Please contact Ink for further detailed information on the audience and their consumption.

Features / Benefits

This magazine has many benefits for Brands wanting to reach a premium audience. -Rhapsody targets 26% of all U.S. First and Business Class passengers. -15-29 round-trips are flown per year with United Airlines on average. -The magazine offers a stunning editorial environment. -20% of Rhapsody Readers own home worth $750,000+. -passengers are 57% more likely to buy diamond jewelry than U.S. average. -83% pay more for quality goods. There are many more benefits to Brands advertising in this magazine which Ink will be happy to discuss in more detail.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAB, ABC1 Business/First Class Travelers. 1.1m passengers pcm
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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