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Reach over 100,000 visitors of the Edinburgh Hogmanay

Provided by Magic-i Media
Sponsorship of Edinburgh's Hogmanay 'The World's best New Year's celebration!'

Tell us about the Opportunity / What is it?

Edinburgh Hogmanay is one of the worlds top New Years Eve celebrations featuring all day activities with music top artist and bands; Groove Armanda, Paolo Nutini, Stone Roses, Glasvegas.... The events attracts over 100,000 visitors and benefits from extensive national and global media coverage. Sponsorship of the event is currently on offer.

What is the Marketing Objective?

To raise awareness of your brand.

How does it work?

Sponsors rights for partners will include; access and sponsors branding on all Hogmanay pre-event marketing materials. Brand awareness on the 2 main giant LED screens, (bigger than 4 x 96 sheet in area), plus brand experience at the event to sample any products.

Who's used it in the past?

Scottish and Newcasle Breweries, RBS, The Scotsman, Bacardi Breezer, Mars, Orange, Fosters, Walkers crisps, BA, Redbull, Sony Playstation, Air Scotland, Aiwa, Butterkist, Russian Vodka, NHS Scotland, M&S credit card, Vist Scotland.

Features / Benefits

A Globally renowned event, celebrating the coming of a New Year in a the stunning surrounds of Edinburgh - a uniquely Scottish event! All day fun culminating in the best bands with Edinburgh's Princes Street jam packed with over 100,000 revellers! You can reach them on 2 enormous LED screens (both larger than a 96 sheet) positioned strategically at each end of Princes Street so your ads cannot possibly be missed. Take this one step further and develop a experiential campaign of epic proportions, we can make your campaign memorable!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach over 100,000 visitors aged 16-34.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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