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Reach over 190,000 ABC1 consumers in Scotland with 'The Courier'

Provided by DC Thomson
Opportunity to target a loyal readership base who rely on the quality content for local news and issues using regional press.

Tell us about the Opportunity / What is it?

The Courier is the leading regional title throughout Tayside & Fife (Scotland). Each area is targeted by a different editions, Dundee City, Fife, Perth & Kinross and Angus, focussing on that areas'local news. The Courier mixes national news, local news and sports each day! The Courier has an even split of male/female readers and a slight bias to the aged 55+, ABC1 group. The Courier plays a large part in the Tayside & Fife community and is often the first point of reference for information on local issues and businesses, making it an essential advertising tool.

What is the Marketing Objective?

To build awareness of your brand

How does it work?

The Courier can offer various sizes and positions in run of paper and our classified section. We also have sponsorship opportunities, full colour facilities, and targeted features on a regular basis.

Who's used it in the past?

Brand who have advertised using The Courier include John Clark Motor Group -Bank of Scotland -Overgate Shopping Centre -Stewart Milne Homes -B & Q.

Features / Benefits

The Courier has recently witnessed an increase in readership and has solid coverage of 4 counties in Scotland. We also boast an impressive classified section which has specific platforms for property, motors, recruitment and agriculture to name a few. Target the population of Tayside & Fife through the pages of The Courier.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 190,000 ABC1 readers, 54% over 55, 50:50 male/female.
55 - 64
65+
Both
ABC1
Retired
LOCAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
ScotlandAll YearBUILD AWARENESS
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