This idea is archived

Reach the high spending UK online Polish audience

Provided by Indoor Media
Opportunity to reach the ever increasing and lucrative Polish population with an online reach of 250,000 Polish unique users.

Tell us about the Opportunity / What is it?

IndoorMedia is the UK's leading online advertising portfolio providing online inventory for advertisers wanting to tap into the lucrative UK Polish audience. From the moment that Poland entered the European Union, we have witnessed a migration of Poles to Great Britain on an unprecedented scale. The actual number of Polish immigrants in the UK is estimated to be around 1 million people. We have a large number of Polish websites ranging from information and news portals to social networking sites, with a reach of 250,000 Polish unique users.

What is the Marketing Objective?

The objective is to reach this large new market through the most effective medium for them - The Internet. The majority of Polish migrants in the UK are Young male and females between the ages of 20 - 29. They are also well educated with over 30 having a university degree and 22% speaking English fluently.

How does it work?

Tell us who you want to target and what you want to tell them and leave the rest to us. Our procedure in getting a campaign live is simple - three working days, one creative execution, one phone call, one invoice, job done! We also advise on the most effective ways to communicate with this audience as well as other ethnic minorities.

Who's used it in the past?

Advertisers that have used our Polish portfolio of sites include the Metropolitan Police, Vodafone and HM Revenue and Customs.

Features / Benefits

We provide an online solution of reaching a large audience with minimum effort from the client. We are an ABCe audited company, so are fully compliant with industry protocol. We provide great customer service with fully transparent weekly campaign updates, campaign optimisation and detailed final reports. The most popular medium of reaching the Polish audience in the UK in Polish is the Internet with 52% compared to satelite TV with 28%, press with 16 and Radio with 15.5%.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOnline reach of 250,000 Polish unique users
16 - 24
25 - 34
Both
Ethnic
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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