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Reaching lucrative South Asian Business owners online

Provided by Indoor Media
20% of UK SMEs are owned by British Asians. IndoorMedia can reach over 400,000 business owners online.

Tell us about the Opportunity / What is it?

Ethnic minority entrepreneurs now account for 11% of all businesses in the UK and 20% of all SMEs. They are three times more likely to have a turnover between £250k and £1million and to employ staff. They are more than twice as likely to be young and running their own business compared to their white British counterparts. Asian retailers account for around 75% of all independently owned retail outlets and this amount rises within the M25 and other metropolitan areas. Advertisers can target British Asian business owners via Indoor Media's online advertising network.

What is the Marketing Objective?

According to the 2001 Census, Indian and Pakistani individuals are more likely to be self-employed than the average for the population as a whole. With this in mind if you want to target UK businesses then this audience should definitely be on your schedule. 11% of all UK companies are Asian owned and 20% of all small to medium businesses are owned by Asians. They especially dominate in retail and medical areas, e.g. 64% of all pharmacies are Asian owned and nationally 25% of all GP's are Asian.

How does it work?

Tell us who you want to target and what you want to tell them and leave the rest to us. Our procedure process in getting a campaign live is simple - three working days, one creative execution, one phone call, one invoice, job done! We also advise on the most effective ways to communicate with these audiences.

Who's used it in the past?

Advertisers that have used our premium business portfolio of sites include Mercedes, State Bank of India, Internaxx, Barclays Wealth, HDFC Bank and American Express.

Features / Benefits

Reach an online technologically savvy audience with a high level of disposable income, higher levels of education, higher than average levels of business ownership and are more likely to spend more on products and services. Indoor Media can provide an online solution of reaching a large audience with minimum effort from the client. We are an ABCe audited company, so we are fully compliant with industry protocol. We provide great customer service with fully transparent weekly campaign updates, campaign optimisation and detailed reports.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach of up to 400,000 unique users
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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