Advertise with Red and Reach Today's 30 Something ABC1 Women

Provided by Hearst Magazines
Red is full of real-life fashion, beauty & inspirational lifestyle pieces, Red informs, advises & supports its Gen X readers

Tell us about the Opportunity / What is it?

With a warm, witty & authentic tone, our message is that life is never perfect, but Red knows how to savour & enjoy & celebrate the perfectly imperfect. We give our loyal & loving readers the tools to be better, happier versions of themselves. Whether it's profiles of iconic women, agenda-setting features or simple restorative mood-boost via some unashamedly sparkly shoes, Red speaks to every aspect of our audience's busy lives. By recognising their true potential & renewing their sense of purpose.

What is the Marketing Objective?

Reach out to affluent and engaged 30 something year old women.

How does it work?

Print - Hearst UK's premium lifestyle title,Red is: — The only magazine which speaks to Generation X women about every aspect of their lives. — The UK's 7th biggest paid for, women's monthly lifestyle magazine. Digital - offers: — Broad, topical and daily lifestyle content. — Trusted environment for advertisers Experiential - Red Smart Women Week is a five day festival of events with education and empowerment at its core. Licensing - Brand licensing allows partners to reach new and engaged audiences.

Features / Benefits

This is an affluent audience who care about style, beauty, travel and who are not afraid to spend money attaining it! Red readers spent £523 million on clothes and accessories in the last 12 months of that £37 million was on watches and jewellery. They spend £13.8m on beauty products per month. Red readers spent £1.2bn on new cars and £1.8bn on holidays. This is a highly affluent and engaged audience

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1.1m total brand reach 33% AB adults 6m social reach
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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