Specific Media partnered with Research Now to survey 1,009 UK driving license holders. The panel included a broad split of ages ranges, social grade and geographic location. 4 lessons were learnt about digital and the automotive category: 1) What we buy has not changed. 2) How we buy has changed. Digital reaches in market consumers as they discover, explore and research. 3) Digital works. It reaches consumers in market and drives brands into active evaluation and consideration. 4) A green dichotomy for consumers. Understand who the green audience is & their motivators.
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