RESEARCH: Demystifying The Myths of Programmatic

Provided by Tremor Video
Tremor Video and the Drum Release the Top 5 Reasons to Invest in Programmatic Video for Branding

What was the Challenge / Background of the Campaign?

Until now, programmatic buying has been a strategy employed by direct-response advertisers. But as video grows and marketers see it's more like TV than display, it's becoming a tool used by more and more brand marketers.

What was the Campaign Objective?

We teamed up with The Drum to understand why marketers have been hesitate to move their dollars into programmatic channels and talked some of the industry's most seasoned experts to understand the role programmatic has to play in branding.

What were the Results?

In the process we discovered 5 common myths that are hindering the move to programmatic by brand marketers and the real truth behind them. This whitepaper examines the issues both for and against, using quantitative and qualitative research studies, plus testimonies from leading industry professionals. The full whitepaper is available as a downloadable attachment.

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