Due to the proliferation of broadband and new web technology, the Internet has transformed the way we create and share our own content - developing social groups online and consuming multi-media content from anywhere in the world. This shift to a social Internet driven by the consumer promises to fundamentally change the media, advertising and marketing environment. The tracker follows an initial in-depth study which explored this much hyped evolution. The results were astounding. Find out more...

To explore 3 different areas:- 1. Creating and sharing content 2. Consuming social media 3. Social Interaction