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RESEARCH: UM review of Q1 Rajar 2009

Provided by UM
UM report on Q1 Rajar 2009 identifies that radio listening has reached a record high

What was the Challenge / Background of the Campaign?

Universal McCann is relentlessly researching media patterns to better understand how media is used, consumed and produced. The UM review of Q1 Rajar for 2009 looks a the developments in the consumption of radio and identifies that radio listeneing has increased by another quarter of a million to reach an all time high of 45.8 million listeners per week or 90.2% of the UK population. Today's results reveal some well needed positive news for the radio industry. Radio listening continues to play a big role in consumers lives and is as relevant as ever. Find out more...

What was the Campaign Objective?

To identify changes in radio listenership.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsRadio listeners and media buyers
All adultsBoth
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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