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RESEARCH: UM's opinion on potential new product placement rules

Provided by UM
UM's Branded Content division is excited by new product placement rules, which could be worth up to 40m to the TV industry.
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What was the Challenge / Background of the Campaign?

UM London's Content & Sponsorship team has expressed 'cautious optimism' at the announcement that product placement rules are soon to be relaxed for commercial TV operators in the UK. In a widely unexpected move Ben Bradshaw announced that the current government would change the guidelines allowing paid for product placement of branded products into UK commercial TV programmes. Such product placement could be worth anywhere between £30m and £40m to the TV industry in the first 5 years & UM is well placed to advise clients on these recent developments. Find out more...

What was the Campaign Objective?

To learn more about product placement and the media opportunities it brings. UM London has significant experience in product placement across all media and is well placed to advise clients on these recent developments.
Reference: 5253 // Posted: 02.10.09

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsOpinion aimed at media buyers
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearEDUCATE CONSUMERSBRANDED CONTENT / TV
PRODUCT PLACEMENT
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