A major quantitative study looking at online video viewing habits, motivators and behaviours. The research sheds light on how and why consumers are using so much online video, and how the unique viewing properties of online video create a unique opportunity for advertisers. Results of the research show that online video is revolutionising the way consumers interact with content. Once the preserve of a handful of channels on one box in the living room, consumers are now engaging with high quality content on their terms -when they want, what they want and how they want.
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