Due to a fragmentation of the consumer audience, retail media allows brands to influence people in an environment which is a huge aggregator of consumers. This is the last message a consumer hears before consumption and cuts through the 1,600 marketing messages a typical consumer receives everyday. Retail media is highly accountable with brand recall of instore TV and radio higher than industry averages. Retail media enables us to have complete flexibility with campaigns down to thermal triggers, daypart planning daily copy change, sporting results etc.

Advertising on moto screens and radio reaches a media starved audience. Screens are strategically placed near CTN entrances and eating areas so that consumers can see these messages at the point of purchase. Dwell times are high averaging at 28 minutes so it is highly likely that the advert will be seen/heard at least once.

Moto interacts with a predominantly male audience who are often car owners and businessmen. It is a useful mechanism for increased sales and also brand awareness for certain advertisers such as car brands.

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Moto an ideal medium for increasing sales uplift and brand awareness. It is highly cost effective and situated where it is highly relevant to the consumer. ABC Media can produce creative for an additional cost.