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Provided by 2waytraffic International
International opportunities including licensing, on-pack / in-store promotions, press, sponsorship & sampling

Tell us about the Opportunity / What is it?

Everyone grew up loving the stories of Roobarb's (inventive, optimistic green dog) good intentions & wacky inventions in the garden shed never quite going to plan, much to the amusement of Custard (lazy, sarcastic pink cat), & the multi coloured giggling Birds! The original TV series of 30x5' eps broadcast in the UK in 1974 & went on to be aired throughout the 30 years in over 35 countries! 30 years on in August 2005, the cult animation icons returned to our TV screens (Five's Milkshake & Cartoon Networks Boomerang) in an ALL NEW digitally animated TV series of 39x7' eps!

What is the Marketing Objective?

For these already successful and popular characters to gain greater exposure in the countries in which they are already licensed for broadcast. These include:- UK (Five's Milkshake & Cartoon Networks Boomerang) USA (Cartoon Network) Ireland (RTE2's The Den) Australia (ABC) Ratings of the series on Milkshake and Boomerang have out performed all predictions, becoming one of the top rated shows & seeing Boomerang doubling their airtime from Spring 2006!

How does it work?

There are such a variety of ways in which the Roobarb & Custard brand, it's characters & TV show can work for you and because the opportunities are endless, please contact us for details & we can discuss a bespoke package!

Who's used it in the past?

In the 1970's Cadburys produced a range of chocolate bars with the character and witty intentions on the packaging! Pathe are releasing from July 2006 the first DVD in a series of 4, each containing 10 of the new episodes of Roobarb & Custard, with special features & in pack brochure marketing opportunities Partners already on board with the brand include: GOSH (toys, gifts, stationery), Samuel Eden (socks), Global (T-shirts), Tigerprint (greeting cards & wrap) , Museums & Galleries (cards, notelets & wrap), M&S, John Lewis, Debenhams, New Look, BHS, WH Smith, HMV, Virgin

Features / Benefits

This is a brand with international exposure and a proven track record of longevity and appeal. Now with all new stories, the digital animation tecnique & the retaining of all the characteristics loved from the original series:- the wobble, the wit, the simple colouring in, Roobarb & Custard not only appeal to a new generation of kids but an 'older' generation of kids (many now with kids themselves) who grew up with the characters & remember the fun they had!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTV series of 39 x 7' episodes
LocationTimingsMarketing ObjectiveOpportunity Type
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