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Sample your Food Brands directly into 300,000 Student Bedrooms

Provided by helloU
84% of students cook every day. Try getting in 2/3 of new students' bedrooms, adjacent to their shared kitchens

Tell us about the Opportunity / What is it?

helloU is the only media channel in the UK to provide brands with product and brand placement directly into student kitchens. helloU offers brands of all shapes and sizes the opportunity to interact with students through exclusive placement in their bedrooms, bespoke data collection, and massive social media presence (over 14 million). Be the brand that is used by students in their shared kitchens! Reinforce online by being on the 69th most popular in the UK with over 9 million unique users, 55 million page views and 16 million visits per month.

What is the Marketing Objective?

Drive students to use your food brand as part of their first meal away at university and therefore develop their loyalty to your brand.

How does it work?

We can put your brand in all 350,000 welcome parcels with online, competitions and email newsletters. The opportunity allows you to drive trial with 100% guaranteed access and university endorsement. We can give you brand exclusivity, allowing you to be the only sample in the parcel within your sector - block out your competitors!

Who's used it in the past?

Brands we have worked with include Discovery Foods, Tiptree Jam, Lea & Perrins, Kellogg's, Riso Gallo, Very Lazy, Tabasco, Kohinoor Foods (Trophy Rice), Mondelez.

Features / Benefits

We know that 84% of students cook daily and 95% at least once a week. Our food packs give you direct access to gain trial as students grow their culinary repertoire! As well as sampling, we also email daily to the 350,000+ students signed up to Email your message directly to their inboxes or start a social media frenzy with a post to our 14m Facebook fans. Please read our attachment for some case studies and contact us to discuss how helloU could work for your brand.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k300,000 samples, 200,000 by email, 1m via social media
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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