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New & exciting advertising opportunity @Lakeside Shopping Centre

Provided by Nettoyer Media
Advertising on SaniPost hand sanitising units can reach up to 3,500 people per unit!

Tell us about the Opportunity / What is it?

SaniPost is a popular, free, hand sanitising unit located in the biggest shopping centres across the UK and Ireland. The SaniPost Lakeside Pack gives a brand a potential reach of 440K consumers a week in one of the UK's largest shopping centres. Each unit offers 4 panels of advertising space to brands. A large portion approx 62% of this audience is made up of ABC1 women. This is a unique form of advertising that gives brands the change to connect directly with their audience close to the point of purchase.

What is the Marketing Objective?

Reach shopping audiences at point of purchase, driving awareness and trail.

How does it work?

The SaniPost units use alcohol free sanitising foam, No Germs, to clean hands. Consumers connect with the units in a positive & healthy way. Due of the nature of the units and where they are placed, any brand promoting healthcare, cleanliness, children's goods, fighting illness, looking after yourself, being mobile and 'on the move', feeling good etc would do well to add SaniPost to their marketing mix

Who's used it in the past?

This is Media First opportunity with Kleenex as our first advertising.

Features / Benefits

SaniPost is a unique form of advertising that provides a necessary and much wanted public health service. A combination of very high dwell time for users at eye level, with a high OTS captured by panels facing different pedestrian flows, makes this a powerful opportunity for your brand message. Consumers engage in a positive experience while looking at your ad. Locations in shopping centres can also provide close proximity to point of purchase. Audience interaction is measured through frequency of use.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k62% ABC1 Women - 440K shoppers a week
25 - 34
35 - 44
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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