One of the newest advertising opportunities available on hand sanitising units in the biggest shopping centres in Scotland
SaniPost is a popular, free, hand sanitising unit located in the biggest shopping centres across the UK and Ireland. The SaniPost Scotland Pack gives a brand a potential reach of 2.3m consumers across 7 shopping centres with a coverage of 33 units. Each unit offers 4 panels of advertising space to brands. A large portion approx 62% of this audience is made up of ABC1 women.
This is a unique form of advertising that gives brands the change to connect directly with their audience close to the point of purchase.
Build Awareness and achieve salience
The SaniPost units use alcohol free sanitizing foam, No Germs, to clean hands. Consumers connect with the units in a positive & healthy way. Because of the nature of the units and where they are placed, any brand promoting healthcare, cleanliness, children's goods, fighting illness, looking after yourself, being mobile and 'on the move', feeling good etc would do well to add SaniPost to their marketing mix.
This is Media First opportunity with Kleenex being our first advertisers, the units have been implemented into the shopping centres and NHS hosptials across the UK
SaniPost is a unique form of advertising that provides a necessary and much wanted public health service. A combination of very good dwell time for users at eye level, with a high OTS captured by panels facing different pedestrian flows, makes this a powerful opportunity for your brand message.
Consumers engage in a positive experience while looking at your ad. Locations in shopping centres can also provide close proximity to point of purchase. Audience interaction is measured through frequency of use.