This idea is archived

Showcase your brand on Clear Channel's spectacular A3 Halo Tower

Provided by Clear Channel
Build brand stature and create an aura of prestige around your brand.

Tell us about the Opportunity / What is it?

Our Pinnacle Collection offers the most stunning, memorable and awe-inspiring sites in outdoor, establishing us as the leader in the premium format market. Clear Channel has expanded its market-leading Pinnacle Collection of the most striking out-of-home mega-structures with the launch of the A3 Halo Tower at Shannon Corner. The Tower soars to 22m in height displays two Mega 6 portrait ads This new landmark achieves 1.6m impacts per panel every two weeks and engages with consumers travelling along the A3 - a key arterial route between London & the South West & the M25.

What is the Marketing Objective?

Achieve the awe factor and showcase your brand on this stunning structure.

How does it work?

The A3 Tower features 'halo' lighting to frame the advertisement and surround the three elliptical rings that form part of the Tower's distinctive design. The campaign creative is illuminated by pioneering, energy efficient 'Luminaire' LED technology* developed by Clear Channel as part of its award-winning commitment to sustainability. The site measures 7.5m by 5m.

Who's used it in the past?

Gatwick Airport have advertised using the A3 Halo site. The Gatwick Airport campaign, booked and planned by Kinetic and Mindshare, is promoting the strong retail proposition that Gatwick Airport offers, with creatives highlighting up to 30% off high street prices. According to Jim Vander Meersch, Client Director at Mindshare, "Generating real standout is paramount within this competitive market and we're delighted that London Gatwick Airport is the first advertiser to feature on such a premium site."

Features / Benefits

The A3 Halo Tower at Shannon's Corner is Clear Channel's fifth tower location in London joining the M4 Tower, the Hammersmith Tower, the Westway Tower and the North London Tower in Clear Channel's Pinnacle division - the number one collection of premium outdoor sites in the UK. Your advertisement will be framed with a glowing halo of light which can be tuned to match the principle brand colour.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAchieve 1.6 million impacts every 2 weeks
25 - 34
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service