Smash Hits Radio is about non stop pop, mainly current releases and hits from the last few years. It's bright, upbeat, positive and rhythmically biased. Smash Hits radio is the third largest digital only radio brand in the UK. Over half of every hour's output features current and new releases and over 90% from inside the last 3 years. The sound of Smash Hits Radio is bright, energetic, upbeat, rhythmic biased, and feel good. This is a perfect opportunity for your brand to have synergy with our young, energetic listeners who have a propensity to act on brand messages.
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Excellent opportunity to build awareness amongst listeners who have grown up in the digital world and with a very young female bias listenership. Core artists include Sugababes, Robbie, Take That, Mika, Pink, Avril and Kylie. There are no presenters on Smash Hits Radio but clever use of imaging, production, and promotional trailers give Smash Hits Radio a clear fun character and identity.