This idea is archived

Sponsorship of Mark Goodier's Mid-Morning show

Provided by Real and Smooth Ltd
Sponsorship of Mark Goodier's Mid-Morning Show reaching almost 1.5m Adults 15+ across the UK every week (Rajar Q311)

Tell us about the Opportunity / What is it?

A great platform to target mainshoppers aged 40-59. Legendary ex-Radio 1 chart show host Mark Goodier a winning mix of great music, quizzes and celebrity chat. Recent guests have included superstars such as Paul Simon, Elton John and George Michael. Smooth Radio appeals to the generation that shaped popular music. There's no mindless chatter, no irate callers, just great music. Smooth Radio broadcasts across the whole of the UK .

What is the Marketing Objective?

Raising brand awareness

How does it work?

The sponsor of the Mid-Morning show will receive 3 x 10" credits per hour from 10am - 1pm (Monday-Friday) across the network. The sponsorship will allow clients to deliver key messages in sponsorship credits across the show. Sponsorship credits can be regularly updated to reflect relevant brand messaging.

Who's used it in the past?

Splenda has sponsored this opportunity in the past

Features / Benefits

The sponsorship would be a partnership between Smooth Radio and the sponsor. To make the sponsorship bespoke we would introduce a regular feature created with input from the sponsor. In addition, Smooth Radio could offer value through brand inclusion in bi-weekly newsletters to over 70,000 subscribers. Smooth Radio would also offer promotions within the show (sponsor to supply prize only) - 1 per Quarter.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 1.5 million adult listeners
25 - 34
35 - 44
45 - 54
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service