We are offering a very special discount on a 4 week national cinema campaign with Pearl & Dean Cinemas. The campaign will guarantee 4.8m admissions in the following fantastic films: Julia Robert's new movie Eat, Pray, Love based on the best-selling novel and Johnny Depp starring in The Rum Diary. Also featuring new comedies including The Other Guys with Will Ferrell and Mark Wahlberg, Dinner for Schmucks starring Steve Carrell and The Switch with Jennifer Aniston.

A four week campaign in September will reach a guaranteed 4.8m adults.

A 30" commercial will be broadcast before all adult films across the Pearl & Dean network including multiplex cinemas such as Vue and Showcase and in a number of independent cinemas such as the Curzon cinemas.

Regular users of cinema screentime include Sky, COI, Orange, Diageo and Honda.

This package offers dual benefits of an optimum media discount coupled with guaranteed weekly admissions - an excellent way to build coverage and a clear insight into just how many potential consumers your campaign will reach. The audience choose to go to the cinema and because cinema is an opt-in medium, your brand reaches a relaxed and receptive audience who are in an anticipatory frame of mind. The big screen also offers dramatic creative impact where audiences can relax and fully engage with the on-screen action.