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Sponsor 12 local radio stations' coverage of World Cup 2010

Provided by RadioWorks Ltd
A one in four year opportunity to sponsor a key sporting event. Get involved with this years major football event.

Tell us about the Opportunity / What is it?

2010 will be the first world cup held in Africa and with its vibrant culture and passionate fans it is sure to be a colourful and exciting tournament. RadioWorks present the opportunity to sponsor eleven local radio station's coverage of the 2010 World Cup, with bulletins being provided by the experts from TalkSPORT. The stations in this package cover major towns and cities, host to many large football teams.

What is the Marketing Objective?

To be associated with the biggest sporting event of the year on a local / regional level.

How does it work?

Sponsorship of bulletins providing updates on the 2010 World Cup. Starting early to follow from the end of the season and will go through to the final week of the tournament. The 60" features will go out in Breakfast and Drivetime programming, with a build in the amount up until tournament kick off.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

- Trusted TalkSPORT content - no other local station will have! - Trails & Features across twelve local radio stations - Variety of high profile packages available to sponsor - News, interviews and analysis - Reaching over 2 million Adults

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kReach over 1.8 million adults
16 - 24
25 - 34
35 - 44
All adults
Male
All
ABC1
C2
RADIO
LocationTimingsMarketing ObjectiveOpportunity Type
NorthUntil 01 Jul 10BUILD AWARENESSSPONSORSHIP / MEDIA
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