This idea is archived

Sponsor a LEGO Christmas tree at BRICK 2014

Provided by ExCeL London
A branded 13m tall Christmas tree made entirely of 600,000 Lego bricks placed at the busy west entrance.

Tell us about the Opportunity / What is it?

This tree stands at the busy West Entrance of the venue and is an jaw dropping 33 feet tall. With over 1000 baubles and 172 branches this will be a real eye catcher at BRICK 2014 and in the venue.

What is the Marketing Objective?

This is the perfect sponsorship opportunity for a brand that's looking to make a huge and unique impact this Christmas.

How does it work?

Your logo or message will be displayed around the base along the bottom of the tree, being viewed every time people stop to look or photograph the tree. Not only will your sponsorship package include the branding of the tree, but you'll also receive 7 digital screens to showcase a message or video alongside.

Who's used it in the past?

In 2013 this unbranded tree was place at St. Pancras International Station.

Features / Benefits

This Christmas period there will be 150,000 people (families, parents, children, consumers & more) coming through the venue.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
0 - 9
10 - 15
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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