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Sponsor Dinner Jazz, premium flagship show on Jazz FM

Provided by Jazz FM
Dinner Jazz is Jazz FM's flagship programme broadcasting week nights - a luxurious, elegant way to end the day

Tell us about the Opportunity / What is it?

Become the lead sponsor of Dinner Jazz, a flagship programme on Jazz FM - the perfect show for unwinding after a long day or as an introduction to jazz for absolute beginners. Dinner Jazz is the most listened to show on Jazz FM, a digital only station with just under half a million listeners, over 50% of our overall audience tuning in to the show every week. The programme has two highly reputable presenters, Sarah Ward and Helen Mayhew, who as jazz aficionado's communicate their knowledge of and passion for the jazz music genre in a warm and compelling manner.

What is the Marketing Objective?

Quality, indulgent environment where upmarket professionals choose to relax. Premium listenership, as Dinner Jazz has the highest reaching show across Jazz FM, with over 50% of the audience tuning in. The show focusses on rich musical content and providing the ideal accompaniment to dinner or a glass of wine.

How does it work?

By partnering with Dinner Jazz an advertiser gets the opportunity to be weaved seamlessly into a quality and upmarket programme unique in the Commercial Radio landscape; a powerful forum for an advertiser to communicate to a highly attractive audience. Whether the objective is to create an ongoing conversation with customers or to a potential customer base or indeed to drive online traffic, trial or elicit response then Jazz FM can respond to a very specific brief and tailor content accordingly.

Who's used it in the past?

Previous sponsors of this show: Wines of Bordeaux, Douwe Egberts and Invergordon Single Malt Whiskey

Features / Benefits

Key benefit: huge standout on a radio station which has an attractive, high net worth audience. Jazz FM offers a unique set of listeners to commercial radio, as we have more audience crossover with the BBC (Radio 1, 2, 3, 4 and 5) than any others. Sponsorship package reaches 1.3 million adults in 12 months and nearly 900,000 ABC1s. In 6 months, reach over 1 million adults in 6 months and almost 3/4 of a million ABC1s. Research can be included. Sponsorship can be tailored to suit client objectives and include extras such as events or promotions.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kYearly reach of nearly 900,000 ABC1s
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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