The US Sensation is back, for a second series in 2006. It's the drama about interns struggling to be doctors and doctors struggling to stay human. It's a drama of intensity and medical training mixed with the funny,sexy and painful lives of interns who are about to discover that neither medicine nor relationship can be defined in black or white.

By sponsoring this Programme you can associate with one of the strongest brands on Multi channel television. Opportunity to create a brand experience.

The sponsor would receive 8 x 10 second sponsorship credits throughout the programme. In terms of producing production credits, Ids have their own production team, and also work closely with Red Bee Media (BBC Broadcast) and a selection of independent creative agency's. We are happy to help with the production process. Grey's will be heavily promoted and the sponsor would receive branding on these promotional trails.

Sheila's Wheels - New Brand launch.

There is an opportunity to extend your brands communication by Interactive elements, from competition spots, creating dedicated web pages. An advertisement can now let viewers request brochures, ask for samples, get a call back or have an extended brand experience, all from the comfort of their armchairs and within a few clicks of the red button.