Dave is the destination channel for men seeking witty banter. Dave is a brilliant combination of BBC content and new commissions, such as success stories like Argumental and Batteries Not Included. Dave is the largest MC channel for 16-44 year old men. Dave reaches 90% of Men-35. Dave reaches 88% of ABC1 men. Dave's top programmes, Live at The Apollo, Qi, Mock The Week, Billy Connelly's World Tour, Jack Dee, Have I got News For You, Never Mind The Buzzcocks and James May's Top Toys all achieved over 440,000 adult impacts during 2008.
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