Many radio stations in the UK have embraced iPhone / Smartphone technology and now provide their listeners with an opportunity to connect with the stations via apps. Advertisers now have the opportunity to sponsor these apps over a four week period, with the ability to serve a pre-roll audio advert and a solus display ad (which will be used in rotation with station information on the apps screen).

This opportunity allows an advertiser to be closely associatied with a radio station/s whilst also providing stand out via the pre-roll audio advert.

A pre-roll audio advert and a solus display advert that will be played in rotation on the apps screen.

Popularity has increased significantly in the last 12 months with a number of advertisers taking advantage

Mobile offers brands an audience that is highly engaged and highly receptive. No other media has such a high penetration, with more phones than people in the UK. Mobile Marketing is the only personal channel enabling spontaneous, direct, interactive and targeted communications at any time and in any place, its benefits include: - Highly targeted down to individual level - Ability to identify location - Personal device - Can be used as a payment mechanism