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Sponsor Sky 1's Dance Craze Package

Provided by Sky Media
The opportunity to sponsor some of our best loved content on Sky 1 HD in this 'all singing all dancing' package.

Tell us about the Opportunity / What is it?

Following on from the successes of Sky 1's 'musical must sees', Sky Media are giving a brand the opportunity to sponsor some of our best loved content on Sky 1 HD in this 'all singing, all dancing' package. This features the new series of Glee, The Glee Project, Got to Dance and Ashley Banjo's Secret Street Crew.

What is the Marketing Objective?

With the multi award-winning US pop-culture phenomenon 'Glee' and the ultimate UK dance contest 'Got to Dance', these programmes (both of which are now in their 4th series), will allow the sponsor to associate with some of the most feel-good, family-friendly and funtastic shows on UK Television. Extending this further, the package also features The Glee Project and the hugely popular Ashley Banjo's Secret Street Crew.

How does it work?

Due to air from September 2012 across Sky1 and Sky1 HD the package includes The Glee Project season 2, Glee season 4, Got to Dance season 4 and Ashley Banjo's Secret Street Crew. Accreditation will include Opening and Closing credits of 15 seconds and Centre Break Bumpers of 2x5 seconds (3x centre breaks per one hour show). Accreditation on all programme specific trailers over 20 seconds. The sponsor will have the option to extend the association to online, please see the attached document for further details of this.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Association with award winning content on the award winning channel Sky 1 HD. Package includes multiple award winning Glee. Got To Dance Series 3 (including the Uncut Auditions) was the highest ever performing series - up 13% on year on year. Scheduled straight after Got to Dance Series 4, Ashley Banjo's Secret Street Crew will attract the large and loyal audience of Got To Dance.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated to reach 4million+ adults aged 16-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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