This idea is archived

Sponsor Sony Ericsson Run to the Beat - London's Half Marathon

Provided by IMG (Archived)
A half-marathon event set to the backdrop of a music festival, showcasing Greenwich's 2012 potential.

Tell us about the Opportunity / What is it?

This event combines the entertainment of a music festival with the exhilaration of a mass participation sport event. Starting and finishing at The O2 arena, the half marathon snakes through the borough of Greenwich passing by 3 Olympic venues. Throughout the run numerous stages, showcasing a plethora of musical genres and local talent, will create a unique atmosphere. There will then be a live music after party for all of the competitors and spectators.

What is the Marketing Objective?

Brand awareness through branding and advertising. Brand experience through interactive communication and expo opportunities.

How does it work?

Creative on-course branding and interactive experiential opportunities offer brands the chance to develop brand equity and maximise exposure. The year-round targeted marketing and media campaign create a wider reaching communication platform. Sponsorship can also include retail opportunities, customer acquisition opportunities, sampling, goodie bags options, media partner activity, PR activity, broadcast coverage and database communication.

Who's used it in the past?

Current sponsors include: Sony Ericsson, Gatorade, Asics, Evening Standard.

Features / Benefits

This concept is always evolving and we are looking for a sponsor to work with us and help develop this powerful, interactive communication platform. Sponsors will be able interact with a mass audience of competitors and spectators, through a blend of fitness and music at the event. A major marketing and PR campaign will offer further exposure. The event will also allow a sponsor the opportunity to capitalise on the London 2012 momentum.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details10,000+competitors, 50,000+spectators. Adults aged 25-45
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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