This event combines the entertainment of a music festival with the exhilaration of a mass participation sport event. Starting and finishing at The O2 arena, the half marathon snakes through the borough of Greenwich passing by 3 Olympic venues. Throughout the run numerous stages, showcasing a plethora of musical genres and local talent, will create a unique atmosphere. There will then be a live music after party for all of the competitors and spectators.

Brand awareness through branding and advertising. Brand experience through interactive communication and expo opportunities.

Creative on-course branding and interactive experiential opportunities offer brands the chance to develop brand equity and maximise exposure. The year-round targeted marketing and media campaign create a wider reaching communication platform. Sponsorship can also include retail opportunities, customer acquisition opportunities, sampling, goodie bags options, media partner activity, PR activity, broadcast coverage and database communication.

Current sponsors include: Sony Ericsson, Gatorade, Asics, Evening Standard.

This concept is always evolving and we are looking for a sponsor to work with us and help develop this powerful, interactive communication platform. Sponsors will be able interact with a mass audience of competitors and spectators, through a blend of fitness and music at the event. A major marketing and PR campaign will offer further exposure. The event will also allow a sponsor the opportunity to capitalise on the London 2012 momentum.